Exploring Consumer Attitudes Towards Plant-Based Fermented Foods: Insights from HealthFerm's Consumer Survey
Location: Online
On April 30th, a HealthFerm Stakeholder Board workshop was organised!
The project conducted a first consumer survey with focus on plant-based fermented foods. The intention of the workshop was to disseminate the findings at EU level, and when necessary, comparing between countries. The main constructs that were discussed are attitudes and trust towards plant-based fermented foods, consumer expectations towards plant-based fermented foods, and willingness to try them; Additionally, we aimed to discuss with the Stakeholder Board some of the implications these results may have on the field.